FI · 2026
Programmatic is not a technology problem
Most questions companies ask about programmatic advertising are really questions about trust.
Marketing is a changing industry. I write about what is happening in it.
Over twenty years across different roles in the industry. On the buy side, the sell side and in advisory.
About
I'm curious. That is the most accurate way I can describe myself as a marketing professional. This industry has held my interest for the same reason since the beginning: it keeps changing, and the direction of that change is rarely what it first appears to be.
I write because there is a lot of coverage of this industry and not enough explanation. I'm trying to do something different.
More about me →Writing
I write about the marketing industry. What I see happening and what I make of it.
EN · 2026
What AI does to the structure of marketing
AI is not a tool. It is a change in who needs whom, and why.